The Opportunity

Three Ships is seeking an experienced SEO Outreach Specialist to lead internal and external efforts to promote our content across the web. The SEO Outreach Specialist will manage up to half a dozen external partners. As our senior health business continues to scale, the SEO Outreach Specialist may also oversee an internal team engaged in prospecting, pitching, and relationship building:

  • Prospecting
    • Manage our team of list builders and provide new assignments / detailed instructions to list builders, respond to questions and suggest improvements as needed
    • Continually improve the process to identify targets to pitch qualified candidates
  • Outreach
    • Perform high-quality and effective outreach at scale to a list of qualified opportunities based on campaigns, production schedules, and internal and client performance targets
    • Maintain CRM, update prospect accounts based on different stages of link acquisition
    • Identify best practices for scripting, cadence, follow-up methods, etc. and apply to future initiatives to improve link acquisition rates
    • Ensure outreach adheres to the 3S code of conduct and is consistent with 3S branding and marketing guidelines
    • Build relationships with outreach target websites and create win-win partnerships
  • SEO Research / Experience
    • Page analysis -- Identify high value pages for link building initiatives
    • Keyword research -- Provide list builders with relevant keywords to target
  • Performance Management
    • Evaluate goals for each outreach campaign and create a tailored strategy designed to achieve a specific definition of success. Each strategy should include proposals for workstreams, staffing, timing and cost of execution.
    • Measure and be accountable for the progress on and success of your outreach efforts; track and report against all metrics related to tactics, response rate, and links gained
    • Implement new ideas and processes to increase link yield and efficiency

What it takes

  • Ownership mentality
  • 2-4 years in an Off-Page SEO role with high velocity outreach experience
  • Bachelor’s degree in Analytics, Marketing, Journalism, Communications, Public Relations or Business.
  • Experience managing and building a team
  • Highly effective communication skills
  • Advanced backlink analysis skills (Ahrefs junkie?) a strong plus
  • Ability to analyze data and measure effective performance

While we’re looking for some specific experiences and skill sets, nothing is more important than a strong can-do attitude, resilience in the face of change and uncertainty, and a passion for learning and creating.

Why You Should Join Us

  • Results: Three Ships wrapped 2020 with triple digit revenue growth.
  • Entrepreneurship without the risks: We have a proven playbook and are looking for an entrepreneurial leader to apply it to new uncharted areas.
  • Top talent: Work alongside a leadership team with deep expertise in the digital media landscape.
  • Exposure: You will have a front-row seat to build and grow a business. Your teammates have built and sold companies, managed hundreds of employees and been “in the room where it happens” with industry leaders.
  • Market landscape: The digital media and marketing industries are transforming. There’s no better time than now to be building a business in this space.
  • Career growth: There is no cap on growth, promotions or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
  • Stability: We are privately owned, have a holding period of “forever” and have significant cash to invest – we’re “rock solid” financially.
  • Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media and more. The opportunity to grow new skills and learn from smart people is endless.
  • Impact focused: There are opportunities to take part in our quarterly initiatives with organizations like Meals on Wheels and help respond to the critical needs of our local communities.
  • Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.

The Package

Base salary and performance-based bonus commensurate with experience. As a member of the Three Ships platform, you have access to competitive benefits, including health, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, mobile reimbursement, and an office stocked with snacks, coffee and just about every other beverage you can imagine.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.