The Opportunity:

If you’re looking for the opportunity to prove your PR prowess, flex your communications chops, and develop as a digital marketer, 3S Home is the place for you. We’re looking for a Digital PR Associate to support our link building program for our portfolio of home services focused web properties. Search Engine Optimization (SEO) is a top focus for our websites, so the job of the Digital PR Specialist will be to work with our SEO team to execute our link building strategy to boost our SEO initiatives.

A Digital PR Associate has the unique opportunity to join on the ground floor of a young, growth-oriented company. 3S Home has only just scratched the surface of the endless opportunities and possibilities in the home services world, and a well optimized link building program is a key part of accelerating that growth.

Position is based in Raleigh, NC but open to remote candidates as long as individuals are able to work EST business hours and have the ability to travel to Raleigh, NC 2-4 times per year, as needed.

The Role:

  • Working in conjunction with the SEO team & third-party agencies to identify high-potential content targets. As mentioned above, the primary responsibility in this position is to support the SEO growth of our websites in the home services category. The Digital PR Associate will be in regular communication with the rest of the Digital PR team to identify the best content targets to promote based on the team’s monthly, quarterly, and annual goals.
  • Identifying top prospects for backlinks based on a combination of quantitative and qualitative target metrics. Building an efficient system to identify backlink opportunities will be foundational for this position. The Digital PR Associate will be responsible for devising strategies to find link prospects using tools such as Scrapebox, Pitchbox, Cision, Ahrefs, and others.
  • Reaching out to link prospects to secure links back to target pages. Once prospects have been identified, the Digital PR Specialist will be responsible for reaching out to respective webmasters and authors to negotiate and secure backlinks. This person will be encouraged to experiment with different styles of writing, subjects, and pitches to secure as many high-quality links as possible.
  • Building dashboards and reports to communicate results. Effectively tracking the results of these link building efforts will be vital for identifying successful and ineffective strategies. The Digital PR Specialist will also be responsible for conveying the results of these link building efforts to the SEO team and the rest of the team in order to maintain a continuous feedback loop.
  • Brainstorming and experiment with additional methods of finding and obtaining backlinks. Part of the excitement and challenge for this role is that there are very few established processes and procedures currently in place. The Digital PR Associate will be strongly encouraged to think creatively about alternative ways to secure backlinks, as well as launching and tracking programs to test these alternative methods.

What your background shows:

  • Bachelor’s degree in PR, Communications, Marketing, or Business
  • At least 1-2 years experience in link building or PR/Communications roles (SEO background is a plus)
  • Experience running email marketing, donor outreach, or some other comparable form of outreach
  • Familiarity with QuickMail, Buzzstream, Pitchbox or similar tools
  • Ability to manage dashboards and juggle various moving parts at once
  • Familiarity with Google Drive suite of tools (particularly Google Sheets and Excel)
  • Skills include: acute attention to detail, creativity & innovation, comfort and confidence in outreach communication, and a strong bias for action and follow through

The Package:

Base salary and performance-based bonus commensurate with experience. As a member of the Three Ships platform, you have access to competitive benefits, including health, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery, or massages, mobile reimbursement, and an office stocked with snacks, coffee, and just about every other beverage you can imagine.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

About Us:

3S Home is part of the Three Ships family of digital businesses. Headquartered in Raleigh, NC, Three Ships started as a digital agency in 2009, and today encompasses businesses in the Sleep, Natural Health, Senior Health, and Auto industries. Three Ships wrapped 2020 with triple digit revenue growth. We have a proven playbook and are looking for an entrepreneurial leader to apply it to new uncharted areas. You will have a front-row seat to build and grow a business and there is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Here at Three Ships, we are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media and more. The opportunity to grow and learn new skills is endless. Bottom line, at Three Ships, we have a high bar for excellence, but also a real interest in each other and making work fun. We’re excited to have you see what we’re all about first hand.